Chapter 12 The Planetary Spiritual Hierarchy

Law of Supply and Demand

True Need (Demand) + Wise Love (Proportional Supply) + Magnetic Power (of a Desirable Idea) = Money Made Available for Service


Applying the formula to promote spiritual literature about the externalization of the planetary spiritual Hierarchy and the imminent reappearance of the World Teacher requires a thoughtful, respectful, and inspiring approach.

12.1 True Need (Demand)

  • Application: Identify the spiritual needs of your target audience. This could include seekers of higher truths, individuals yearning for spiritual guidance, or those curious about esoteric teachings.
    • How to Apply:
      • Understand the audience’s spiritual questions, such as: “What is the purpose of life?” or “How can humanity evolve spiritually?”
      • Highlight the relevance of the planetary spiritual Hierarchy and the World Teacher to current global challenges, such as the need for unity, peace, and higher consciousness.
    • Example: The true need is spiritual guidance and understanding of humanity’s collective evolution. Your literature can address this by explaining how the externalization of the Hierarchy and the World Teacher’s reappearance offer hope and direction.

12.2 Wise Love (Proportional Supply)

  • Application: Provide spiritual literature in a way that is accessible, balanced, and tailored to the audience’s level of understanding. Avoid overwhelming readers with overly complex or esoteric concepts.
    • How to Apply:
      • Create materials for different levels of spiritual understanding, such as introductory leaflets for beginners and in-depth books for advanced seekers.
      • Distribute the literature in a way that reaches the right audience, such as through spiritual centers, online platforms, or community events.
    • Example: Publish a series of materials:
      • Leaflets: Simple, inspiring messages about the World Teacher and the Hierarchy’s role in guiding humanity.
      • Books: Detailed explorations of esoteric teachings, the Ashram of Sanat Kumara, and the spiritual evolution of the planet.

12.3 Magnetic Power (of a Desirable Idea)

  • Application: Create a compelling and inspiring vision that draws people to the literature. The idea of the World Teacher’s reappearance and the externalization of the Hierarchy should feel hopeful, transformative, and relevant to their lives.
    • How to Apply:
      • Use storytelling to illustrate the impact of these spiritual truths on individuals and humanity as a whole.
      • Highlight the universal themes of love, wisdom, and service that resonate across cultures and belief systems.
      • Leverage visuals, quotes, and testimonials to make the message more engaging.
    • Example: Brand the campaign with a unifying theme, such as “Awakening to the Light of the World Teacher”. Share stories of how these teachings have transformed lives and brought clarity to spiritual seekers.

12.4 Money Made Available for Service

  • Application: When the need, supply, and magnetic power align, people will naturally support the dissemination of the literature through donations, purchases, or volunteer efforts.
    • How to Apply:
      • Offer the literature for free or at a low cost, with an option for donations to support further distribution.
      • Partner with spiritual organizations, meditation groups, or esoteric schools to fund and distribute the materials.
      • Be transparent about how funds are used to spread the teachings and support the mission.
    • Example: Launch a donation-based campaign called “Share the Light”, where contributors can sponsor the printing and distribution of books and leaflets to underserved communities or spiritual seekers worldwide.

12.5 Practical Example of Applying the Formula

Here’s how the formula could guide a specific marketing campaign:

  1. Identify the True Need:

    • Many people feel disconnected, lost, or overwhelmed by global challenges. The true need is spiritual hope and guidance that connects them to a higher purpose and the idea of a greater spiritual plan.
  2. Provide Proportional Supply (Wise Love):

    • Create a three-tiered approach:
      • Leaflets: Short, inspiring messages about the World Teacher and the Hierarchy, distributed at spiritual centers, yoga studios, and online.
      • Books: In-depth teachings for those ready to dive deeper, available for purchase or donation.
      • Workshops/Webinars: Free or low-cost events to introduce the concepts and answer questions.
  3. Create Magnetic Power:

    • Develop a campaign theme like “The Dawn of a New Era: The World Teacher Returns”.
    • Use inspiring visuals, such as radiant light imagery, symbols of unity, and quotes from spiritual texts, to evoke a sense of awe and hope.
    • Share testimonials or stories of individuals who have found meaning and transformation through these teachings.
  4. Facilitate Money Made Available for Service:

    • Offer a “Pay It Forward” option where readers can donate to provide free books or leaflets to others.
    • Partner with spiritual organizations to co-fund the printing and distribution of materials.
    • Host fundraising events, such as meditation sessions or spiritual talks, where proceeds go toward spreading the literature.

##Other Ideas for Promoting Spiritual Literature

12.5.1 Example 1: Online Campaign

  • True Need: Many people search online for spiritual answers.
  • Wise Love: Create a website with free downloadable leaflets and excerpts from books, along with links to purchase full versions.
  • Magnetic Power: Use social media to share daily inspirational quotes and teachings about the World Teacher and the Hierarchy.
  • Money Made Available for Service: Include a donation button on the website, explaining how contributions help spread the teachings.

12.5.2 xample 2: Community Outreach

  • True Need: Local communities may lack access to spiritual resources.
  • Wise Love: Distribute free leaflets at community events, libraries, and spiritual centers.
  • Magnetic Power: Host a free talk or meditation session titled “The World Teacher and Humanity’s Spiritual Future” to introduce the concepts.
  • Money Made Available for Service: Encourage attendees to donate or purchase books to support future events.

12.5.3 Example 3: Collaborative Partnerships

  • True Need: Spiritual seekers often gather in groups or organizations.
  • Wise Love: Partner with meditation groups, yoga studios, or esoteric schools to distribute literature.
  • Magnetic Power: Co-host events or workshops with these groups, using the theme “The Hierarchy’s Role in Humanity’s Awakening”.
  • Money Made Available for Service: Share proceeds from event ticket sales or book purchases with partner organizations.

12.5.4 Why This Formula Works for Promoting Spiritual Literature

  • Addresses Real Needs: It focuses on the spiritual hunger and curiosity of the audience.
  • Balances Supply: It ensures the literature is accessible and tailored to different levels of understanding.
  • Inspires Action: The magnetic power of the World Teacher’s reappearance and the Hierarchy’s guidance creates a sense of hope and urgency.
  • Encourages Support: When people see the value of the teachings, they are more likely to contribute to spreading them.

In summary, by applying this formula, we can create a thoughtful and impactful marketing strategy for spiritual literature. It ensures that the message of the externalization of the planetary spiritual Hierarchy and the imminent reappearance of the World Teacher reaches those who need it most, in a way that inspires, educates, and uplifts.