5  Questionnaire Design

5.1 Introduction to Questionnaire Design

5.2 Types of Survey Questions

5.2.1 Open-Ended vs. Closed-Ended Questions

5.2.2 Likert Scale & Rating Questions

5.2.3 Multiple-Choice & Dichotomous Questions

5.3 Structuring a Questionnaire

5.4 Wording & Clarity in Questions

5.5 Avoiding Bias in Question Design

5.6 Ordering & Flow of Questions

5.7 Pre-Testing & Pilot Surveys

5.8 Digital vs. Paper Questionnaires

5.9 Improving Response Rates

5.10 Common Mistakes to Avoid